The agency will then have some direction and (a good one) will perform brand/customer research to see why you are not already achieving these goals. Good examples would be ‘improve my conversion rates’ or ‘boost my social media awareness.’ It is not sufficient to say ‘to explain my product.’ ![]() So, firstly, specify measurable reasons why you want a video in the first place. “When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve.” This makes it virtually impossible for a video agency to choose the best video style for you. When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. What are the Goals for Your Corporate Video? Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with. How Much Does it Cost to Produce a Corporate Video?įor production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. Why are Corporate Videos Important?Ĭorporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate. If you would like to read my definitive guide to explainer videos, you can do so by following this link. The general industry standard for producing a good corporate brand video starts at about £10,000. It is a powerful way of boosting your content and staying ahead of the competition. The 2 most common types are: Corporate Brand VideosĪ brand video is a high-quality clip that promotes your business by embodying its message and ethos without overtly selling the viewer a specific product or service. Investor and shareholder relations videos.What are Corporate Videos Used For?Ĭorporate videos serve many functions. ![]() Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.
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